Photo Credit: Nesting Place
I was thinking last night about how traditional publishers allow for unsold books to be returned. I had an idea about how the process to return unsold books takes place, and unfortunately I was right about how the process works when it comes to mass market paperbacks. These are those small paperbacks that basically fit inside the palm of your hand. You probably have hundreds of them. The price range for these books is typically $7.99-$9.99. At least that’s what I’ve always seen them listed at.
But do you know what happens to these books if they go unsold and a retailer decides to “return” them to the publisher? Their covers are ripped off and sent back to the publisher as proof that the book has been destroyed. Ripped off! These then become known as “stripped” books. Paperback and hardcover books are typically shipped back to the publisher as whole books, but mass market paperbacks are not. They’re simply destroyed.
Tell me how come these books can’t be shipped back to the publisher just the same as others. Or how in the world this practice was ever acceptable. Or what kind of evil person could sit there and actually strip the covers off either by machine or by hand. I almost couldn’t believe that the practice was still going on, but then again, the publishing industry has remained unchanged for so long that it really shouldn’t have surprised me.
It doesn’t matter that the return rates of these books is higher than the rest. You know why? Because the publisher is the one paying to have it shipped back, not the retailer. This practice should be done away with immediately because I’m sure a group of reasonably intelligent people could come up with something better that doesn’t destroy books.
I don’t like that books can be returned at all, but if I had to pick between returning a book to its publisher or destroying it, well then I say ship it back.
What do you think of the practice of stripping the covers of mass market paperbacks?
You’ve likely seen this message on the inside of your mass market paperbacks.
If you purchased this book without a cover you should be aware that this book is stolen property. It was reported as “unsold and destroyed” to the publisher and neither the author nor the publisher has received any payment for this “stripped book.”
The thing is, a single paperback literally costs a publisher pennies to make. So, they take a calculated risk based on hardback and trade paper sales, and then push the paperback.
Do I think they could find a better use for books that don’t sell the first printing? Of course. Ship them at discounted prices to smaller indie bookstores, or even consider them used and sell them to aftermarket shops.
But, if a bunch of paperbacks are being returned, it’s probably been decided that that particular author isn’t worth the effort.
Sad story, but it’s just not financially viable. At least to them.
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So they’re cheap to print, obviously. And books are already being shipped back and forth between retailer and publisher.
I guess the additional finances that are supposedly not there would be spent on what? Storage? Because the Big 5 don’t have warehouses of books. I don’t buy it.
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I’ve always wondered if publishers who receive these stripped books at least recycle and reuse the materials. I would like to think that they would, especially considering that they can take the recycled material from one paperback to print and release a new one. Does anyone know if this happens? I doubt it does, but if it did, I would feel better about the practice of stripping books.
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According to what I read, the publishers only get the cover. The retailer destroys the book. And then it’s recycled.
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That’s ridiculous! I didn’t know this happened. I’ve probably just skipped over the fine print inside the book. Theoretically, I get why they do it, but realistically, I think it’s stupid.
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I know! Go with me to New York to punch some publishing executives in the face?
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Ooooo!!! With pleasure! Especially since you know how violent I can be.
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Ahaha I know! Exactly why I asked you and no one else.
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Why, thank you! 🙂 Since I know anatomy so well, there are so many options. *evil cackle*
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You’re perfect for the job! 🙂 but if we’re arrested I’m saying you forced me against my will to join you. Haha
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That’s okay. I’ll get a lot of plotting and writing done in jail.
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You know, I like your thinking. But jails are dirty. And smelly. And probably scary. I wonder if you’d really get anyveritong done. Hmm.
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Haha! True. I’d probably switch to writing thrillers and mystery, just by virtue of the environment I’d be in. 🙂
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Haha you’d have some great people to interview for story ideas. It could work. I’m ready when you are! 🙂
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Great! You got the cash to get there? 🙂
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Does this mean you finally accept my proposal!? 🙂 Then maybe I do.
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Oh boy. Decisions, decisions…
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What if I told you I’ve written ten books under a pen name and I’m actually a millionaire? 🙂
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Then I would tell you to go buy a trophy wife of your choosing. And then tell me your pen name so I can read your books.
But really, don’t you remember the post you did about hating pen names?? Hmm?? You can’t fool me!
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No to the trophy wife. No to telling you my pen name.
Curse your memory! You caught me. 😦
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I was kidding about the trophy wife. But if you DO have a pen name, I will weasel it out of you eventually.
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No you won’t. You’ve declined my proposal like….three times now. Not tellimg you anything.
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Ah, well. C’ est la vie.
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I no understand that.
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It means “That’s life” in French.
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Oh. I’m destined for loneliness. 😦 Great.
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Bah! I didn’t say that. I meant it because you wouldn’t tell me your (hypothetical) pen name. Nothing whatsoever to do with relationship status.
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Hmm. Then there’s still a chance! 🙂
AND you don’t know how I am. I hate people. Haha just not bloggers.
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Haha! I don’t believe that you hate people. Annoyed by them? Frustrated? Angry? Yes. Hate? No.
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Wellllll that’s because you’re nice to me. So I like talking to you. And you tell me funny stories! 🙂 I don’t even like texting people I know cause they’re so eh.
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I’m not the biggest fan of texting, either. And it bothers me like nothing else when I text somebody a rather longish text (and I hate using acronyms, and always use proper grammar/punctuation), and they text back, “k” and that’s it! Yergh!!!
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Ahaha only one person I text regularly uses proper punctuation. One! How hard is that!? But she’s going to law school so it makes sense. You’re probably just a boring texter. 😉
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It’s a possibility. But jeez! It’s common courtesy! If I text something long, I expect more than a single letter in reply.
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Hahaha now I know whenever you write your long comments that you expect more than just one letter. Okay, I’ll write two.
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Ok. 😉
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What the heck!? You stole my idea! I was about to do that right now. Ugh.
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Hehe! Gotcha!
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I’ll just keep it for later in the week for when you’re not expecting it. Or maybe a year from now. So you can be frustrated once more.
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Oooo… and I’ll fall for it, too. Dang.
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That’s the point. Tell me another of your stories. You should go through your day everyday thinking of at least one to tell me. 🙂 Cause they’re too funny not to ask for.
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Haha! I’m glad you enjoy them. I hope I don’t repeat myself. I know I have tons, but the memories of them come sporadically. So, I’m going to have to limit them to no more than one per day. Otherwise, I’ll run out!
Okay, so did I tell you about the time I dislocated my left knee cap doing girlie push-ups on my knees? (Happened within the same week as the infamous Wii Fit toe fracture, BTW). It popped out and I popped it right back in. Wore a brace for a while (and limping from the toe fracture). What a lot of good I was that week. I can never do girlie push-ups again.
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Just one per day? Even if I say please!? 🙂
Ahahaha you didn’t! 🙂 say no to girl push-ups. 🙂
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Well I HAVE to say no to girl push ups now, of course. My knee is so messed up, it’ll dislocate again if I try them.
I hate push ups. All kinds. Bleach.
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I think you know me too well or something. Cause I was about to reply that you obviously hate bleach too. Haha
And push-ups are stupid. I’d never tell someone to do them. So don’t go trying them, please.
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No worries, there. I work my arms in the pool when I have time.
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Perfect. I just tried to think of a story for you since you always share, but I came up with nothing.
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Haha! That’s okay. We don’t both need to be hopeless klutzes with a history of embarrassments.
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But it’s only fair!
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You actually WANT to be as weird as me?? Hmm… should I take that as a compliment?
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Maybe a little. Cause you’re hilarious! 🙂
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Thanks! 🙂
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Don’t you know the rules of communication? You’re supposed to tell me I’m funny now. Or something. Duhh
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I can be a little dense sometimes. I’ve been told I don’t take compliments very well. And that I should just say ‘thank you’ so I’ve been working on that.
And you ARE funny. Just read back through our conversations and see how often I tell you that. Or how often I laugh. I never write “Haha” willy nilly.
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Hmm. So every time you type “haha” that means you laughed? Or at least thought it was funny. Okay. That’s not so bad. 🙂
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Yes. I don’t type it if I didn’t do it. And people at work look funny at me when I literally laugh out loud at my phone on my lunch break.
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Haha 🙂 that’s why you shouldn’t do that in public.
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Meh. I’m used to it. And I’m not ashamed.
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Haha you probably have people talking behind your back that you’re crazy.
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I’m sure. Oh well!
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They’re probably lame anyway. Haha
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And by bleach, I meant blech! Stupid autocorrect.
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And I do not at ALL think you’re destined for loneliness. So take that thought out of your head right now!
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Having been a person who was forced to rip covers off books myself, I know it sucks. But when it’s your job, you don’t have much choice. In defense of the retailers, they don’t have a choice either. These are mandates set up by the publisher, not the retailer. I would love to see these unsold books given to charity, either to be sold at reduced prices to make money for a charity, or given away to those who can’t afford to buy books. Unfortunately, a publisher would have no proof that a retailer gives the books to charity. The retailer could just say they did, and continue to sell them. The publisher has to protect themselves from fraud as well. My employer allowed me to take as many books as I wanted home with me, though. They aren’t supposed to do that. I read them and gave them to others.
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Oh my goodness. You actually did this? I would have quit.
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I wasn’t going to quit a minimum wage job while going to college and supporting my daughter over cheap paperbacks. As a writer, I have great respect for other writers of all genres, but it’s not like I was destroying classics. And I saved as many as I found interesting to read and share with others. While it is book desecration, it is part of the publishing industry. If these authors wanted their books to last forever, they should have written better novels. There’s no guarantee when you become published that your book will sell, or sell big. It’s just another risk you take as an author. No publisher should expend extra money on novels they won’t sell elsewhere. I still would like to see them given to charity though. If you feel so strongly about it, try to change it.
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I agree that this is a terrible practice, but I have to defend publishers at least a little bit in this case. Best case scenario for publishers is that their books sell, and sell well. If a bookseller doesn’t sell out of the stock (which is not its fault), it sends the stock back to the publisher (which is). The publisher would obviously rather have the stock sell. The publisher could theoretically resell the stock, but how? The market has more or less demonstrated that the book is unwanted. While there are other avenues to explore, that comes with a big cost expenditure, on top of the calculated risk about how big of a print run to produce in the first place. Print on demand has been a potential solution, but not an all-encompassing one.
Interesting article; thanks for sharing!
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But these books are typically released like a year after the hardcover release, they should have an idea about how they’ll sell.
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If that is how the timelines go, John, what about this: when a hardcover is released, HOW MANY are printed and sold? Isn’t this obviously a fraction of the number of paperbacks that then get produced and shipped and stocked? Again, I think it (very sadly, and very coldly) all boils down to numbers and dollars and cents. The economics, plain and simple, are unfortunately what keep the industry going, especially in this time of e-books and digital blogs! All costs must be kept to a minimum on a grand scale. I honestly have no concrete information about this situation, I am just speculating with both my posts here. ::shrug::
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I honestly don’t know if known authors sell more or less hardcovers than paperbacks. I’d think more people are buying a book newly released because by the time the paperback comes out, the author’s next book is on the way.
But yes, I know it’s money, but that doesn’t mean I have to agree with it. At all.
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Yes, please, you shouldn’t agree with it. You should fight it and passionately work toward a world where a book is a cherished thing. This whole book-shredding situation is starting to feel a bit Fahrenheit 451 to me……
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Never read it. But I think it’s one of the Amazon 100 books, so I will eventually.
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Oh, man, it is spot on with everything you are feeling from this OP. Definitely check it out! In fact, if it weren’t for the flagrant, blatant, despicable blasphemy that it would mean, I would even gift you an e-copy on Amazon.com, like for Kindle, etc. However, I believe that all things here considered, you should read this Ray Bradbury pièce de resistance (I can’t spell French) as a physical book in hand.
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Well, John, speaking as a man who is married to a wonderful woman who happens to have hordes of this very type of paperback, I can say this: They are all the same size, usually sharing the same cover format, and of course the typeset between the covers is usually the same, as well. The businessman side of me suspects that it is a purely economic situation that (as all business) looks t only the numbers and money and NOT ever at the heart and soul of the art. Since these paperbacks are overwhelmingly often just serialized “dime-store novels,” or those type of romance/sci-fi/fantasy/what-have-you that are disrespected by erudite literary critics for lack of originality and grammar/spelling inaccuracies, this might mean that the publishers are doing exactly what iemergedinlondonrain first explained in her comment for this post. I bet the publishers who ship these books to bookstores/sellers are indeed trying to keep track of which authors/how many books did not sell. It may be faster, due to the differences and incompatibilities of the many inventory computer systems being used by different vendors, to just have them send in only the covers, which all have ISBNs and UPC codes. If this were the case, I would marvel that they would even want the entire cover; they could just require the back cover only. This way, the publisher pays a minimum on the return shipping cost, and can still track sales on the market, without having to do more in-depth research. That way, they know whom to endorse/sign/re-sign, as The Lady Who Sprang From The London Precipitation said above. Of course, it is highly uneconomical for the publisher to take on the fiscal responsibilities of recycling the actual mass of printed pages. I suspect this is why the entire cover gets ripped off – it is made of a different material than the pages within, and with colored ink. Hopefully, the vendors are all sending these piles of flayed books to be recycled, since it should be very easy to recycle and reuse a mass of one kind of paper with only black ink.
And now I know why I am in business school. Because I am actually excited to find out if this is really what does happen. My 21-year-old self would be in shock if he could see how interested I am in supply chain/vendor demand/production analysis/shipping cost breakdowns right now.
Wow, what a bunch of meaningless Businessbabble!! Sorry for boring you to tears, my man.
NB
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I think your comment could have stopped about a third of the way. Lol. The articles I read said that they’re at least supposed to be recycled, but that doesn’t always happen like it should.
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Hahaha, yeah, my main problem, with writing and with life, is that I am far too verbose. Very much so. 😉
Also, it doesn’t happen like it should. But isn’t that what seems to always happen when people who are no better and no smarter than those working underneath them (and sometimes less so!) are put in charge of making sure “things get done properly?”
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You couldn’t be more right.
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I just want to add that when this was part of my job description (and it only happened rarely) we had to rip off the front cover only. With computerized systems, maybe they have changed to wanting the back cover. I don ‘t know. This was about 17 years ago when I was a cashier at a chain drug store.
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While I always have issues with destroyed books, having worked in the library system and had lots of dealings with the friends of the library and such for book sales, I can honestly say with the amount of paperback books that come in, some really good and some bad, there are enough books to insulate your house. So in all reality, if it’s a mass paperback, I’m not that concerned about it. I suppose that sounds callous, but when you are dealing with that many books, you just realize there is no need to keep all of them.
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😦
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I used to work at Target and made a huge deal about it when I found out what they did with unsold books. I was pissed. They do it with unsold greeting cards as well. Just recently, my brother, who still works at Target, told me they are doing something different with books instead of destroying them. I can’t remember what he said they were doing with them, I think donating them or something, either way they are no longer destroying unsold books at a Target in SC.
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YESSSSSS! Go ask him what they’re doing instead. Then tell me. Then I’ll write a letter to the Big 5 in New York. Then we’ll bring about change!
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There should be a non-profit company responsible for collecting these unsold books and shipping them all over to libraries or schools (depending on what kind of book they are) so that other people could enjoy them.
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Bethany, let’s start one! Best idea ever. 🙂
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And have students draw or crayon or paint new covers on the then non-corrugated cardboard in the recycling bins, so original covers can be seen on all the books. An art class project. PS TONS of these books can be found in dumpsters behind bookstores. Of course just mailing the covers back does save fuel and carbon emissions but not much. I’m not sure how many of those books are worth reading, but that’s another argument.
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That’s an idea. And I know. I’ve read that they’re actually stolen from dumpsters. But they shouldn’t be there anyway.
As for whether or not they’re worth reading, at least one article I read had the “return” rate of ALL mass market paperbacks over 40%. This isn’t only unknown authors.
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What a ridiculous practice! What happens to the books after their cover has been torn off? I get that they don’t want people not paying for them, but what does ripping the cover off achieve? Do they recycle the paper? (I don’t really expect you to know the answers, but these are all the questions I have)
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The actual books are supposed to be recycled, but of course that doesn’t always happen.
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[…] On this day in 2014 I published Why is it Still Acceptable to Strip Books?. […]
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