JetBlue and Random House Partnering up to Give Away 100k Books

Yep, you read that right. When I first heard the news I thought the two companies were an odd match for something like this. But I soon realized that book programs don’t have to be limited to non-profits or bookstores or libraries. Any company can come up something. And then I also realized that JetBlue has been involved with getting books into the hands of children for years with their Soar With Reading Program.

But this year they’re changing it up a bit. They’re adding a #BookBattle to the mix. The battle is between five cities and the public is asked to vote online to decide which of the five cities should be given 100k books for children in need. I think that’s pretty great. The five cities are New York City, Detroit, Los Angeles, Fort Lauderdale, and Houston. I don’t know how long the voting period will be open, but I do know it’s open right now. So if you don’t live in any of the five cities, then the choice you should make when considering which city to vote for is obvious, right? Houston! Duhh. Bring those books here! Please.

You can visit the Soar With Reading website here.

Also, JetBlue installed three book vending machines to dispense free books throughout the city of Washington D.C. this year. How cool are they? Have you heard of this program before?

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31 thoughts on “JetBlue and Random House Partnering up to Give Away 100k Books

  1. This is the first time I’ve heard of it. This is great! πŸ™‚

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  2. This is a great idea. I will attempt to vote but I am sure it will be closed to Canadians.

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  3. This is really neat! I especially like the idea of the book vending machines.

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  4. A great idea – but wht can’t they just give each of the cities 20k books each? Think of all those kids in the four losing cities who’ll miss out. 😦

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    • I disagree with this completely. Completely. They’re doing something great, something that other companies aren’t doing and you’re being critical. This is like me saying I’m volunteering at my local food bank and someone asking how come I’m not volunteering at another food bank too.

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      • I’m not critical, John – I think it’s an amazing thing for them to do. A lot of kids will derive huge benefit from it. I just feel sorry for the kids that’ll miss out -don’t you think it’s a shame for them? Of course, in an ideal world, all kids would get brilliant access to books πŸ™‚

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      • Okay – it’s an agree to disagree moment πŸ™‚ Maybe their good example will encourage other publishers to do likewise – that would be a win win situation.

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  5. SO COOL!!! And, of course, I voted for Detroit.

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