Yep, you read that right. When I first heard the news I thought the two companies were an odd match for something like this. But I soon realized that book programs don’t have to be limited to non-profits or bookstores or libraries. Any company can come up something. And then I also realized that JetBlue has been involved with getting books into the hands of children for years with their Soar With Reading Program.
But this year they’re changing it up a bit. They’re adding a #BookBattle to the mix. The battle is between five cities and the public is asked to vote online to decide which of the five cities should be given 100k books for children in need. I think that’s pretty great. The five cities are New York City, Detroit, Los Angeles, Fort Lauderdale, and Houston. I don’t know how long the voting period will be open, but I do know it’s open right now. So if you don’t live in any of the five cities, then the choice you should make when considering which city to vote for is obvious, right? Houston! Duhh. Bring those books here! Please.
You can visit the Soar With Reading website here.
Also, JetBlue installed three book vending machines to dispense free books throughout the city of Washington D.C. this year. How cool are they? Have you heard of this program before?