Y’all should know by now that Amazon opened its first brick and mortar bookstore just recently in Seattle. They claimed to use their years of online book selling to create the best of both online and in-store shopping.
Now we’re hearing about more stores on the way. This isn’t surprising in itself until you hear the number of stores they’re preparing to open. I’ll give you a minute to guess because I imagine you’re original guess will be just as good as mine.
Reports have surfaced claiming Amazon is preparing to open 300-400 bookstores. Am I surprised they’re looking to expand their bookstore presence into other cities? No. Am I surprised by the number of stores they’re looking to open? Yes. Very much so.
A little perspective on that number. Barnes and Noble is easily the big man on campus when it comes to bookstores in the United States. They operate more than 600 stores. Then we have Books-A-Million at more than 200 stores. And I believe Half Price Books comes in third at over 100 stores. Amazon would jump right to the second spot. And I think they’d mostly damage Books-A-Million. Why? Well Half Price Books is a completely different kind of bookstore. They’ve weathered the move to digital and back to print very well. Barnes and Noble has huge stores with Starbucks coffee and tens of thousands of books, and their print business has remained profitable for some time even while the Nook threatened the existence of the entire company. Yes, it was that bad. And Books-A-Million is REALLY struggling. There have been rumors for some time that the company may go private. They’ve also started directly competing with Half Price Books with their 2nd and Charles store.
Amazon looking to open more of its bookstores isn’t all that surprising to me. It gives more people the opportunity to try out their devices before buying AND it gives them a chance to increase their market share. I think the move will be successful, but I think both Barnes and Noble and Half Price Books will be just fine. Books-A-Million cannot like this news one bit.
What do you think of Amazon potentially opening 300-400 more bookstores? My main thought is for them to put one near me! Hehe.