What I’ve noticed in my six months of working in a bookstore is that the buying trends at the store level essentially match the buying trends at the national level. The really popular books nationwide are also really popular at Half Price Books. There are a number of books that simply cannot be kept in stock because they’re consistently bought. But then there are other books that are consistently sold back to the store and not bought as much by the public. One of the series we see a lot of but that isn’t flying off the shelf happens to be written by EL James.
I see people buying Zane, Maya Banks, and other erotica authors; but not as much EL James as you might expect. I’m saying this knowing exactly how popular Grey was last year, but perhaps the series as a whole has lost just a little bit of steam. Perhaps.
Do you think the Fifty Shades is still as popular as it’s been before? I think it’s still popular, but maybe just a notch or two lower than before.