This is Unfair

In previous years McDonald’s has had campaigns to give away books in their Happy Meals. I think the campaigns usually last about a month. This year hadn’t been any different. Except that the books are only being distributed in Canada. The most American of companies is picking Canada over the US. Justin Trudeau over Donald Trump. The cold over the not as cold. Ugh.

Fix this, McDonalds! Now.

PS: I’m pretty sure the US campaign will be later this year. 

The Power of Social Media

So there’s this site called Twitter, right? You may have heard of it. Well Bill Gates recommended a book during a thread he posted to the site. Today the book was the top selling title on Amazon. Welp.

I won’t even tell you which book it is. Just go look for yourself. 

Amari Cooper Gained a New Fan

AND HIS NAME IS JOHN CENA!

Oh my god. I can’t stop saying that stupid phrase on here! Haha!

But the new fan is me. And I know what you’re thinking. I do. Who the hell is Amari Cooper? He’s an NFL player. But I’m not a new fan of his because of his on-field abilities. It’s because of something completely unrelated to football.

Recently he had a pickup game of basketball with some of his teammates. There was a friendly wager on the game. If one team.lost they’d have to wear clothes from the opposing captain’s clothing line for a week. If the other team lost they’d have to read books from Amari Cooper’s reading list. Cooper’s team won and he immediately began passing out books!

I think you may be wondering which books happened to be on the list, which is understandable. But that’s not the correct line of thinking! Does it matter what’s on the list? Really. Does it? I don’t think it does. He’s encouraging his teammates to take an interest in books. That’s what I believe is most important here.

For the record, I glanced at his reading list. It’s full of books discussing a wide range of topics. Nonfiction and fiction.

Bravo, Amari. I can’t root for any player on the field against the Texans. But the rest of the season I’m a fan of yours.

Amazon is Still Causing Heartache for Publishers

We’ve all used Amazon. Some of us more than others. I imagine most of us are aware of the site’s option to buy with 1 click, right? I never use it, but I know it’s there. Now Amazon is allowing third party sellers to bid for the buy with 1 click option. Which isn’t new at all. Amazon has allowed this for other products but had excluded books. No longer.

What this means is that a third party could potentially be the first option to buy on the product page rather than the copy of the book Amazon purchased from the publisher.

My problem with this whole thing isn’t with Amazon. It’s with book publishers thinking they’re so much better than every other business. I’ve bought so many different products on Amazon when the first option is a third party seller and there was an option to buy from Amazon too. Publishers publish books to make money. THE END. Let’s not be fooled by their crying over not being the first option on Amazon.

How come publishers aren’t attacking Half Price Books? Their books are being sold by the hundreds of thousands or maybe even millions, and they aren’t seeing a dime from those sales. But Amazon is the bad guy. Like always.

Harvard Library Will Stop Charging Late Fees

Harvard library will stop charging late fees for regular loan items. Why? Because it’s stressful for students. I actually just read an article that pokes fun at this new development. Basically saying that all students at the school are rich and a genius and this new perk will do nothing for them. I disagree.

I’m not of the opinion that the most stressful topic in the minds of Harvard students is their overdue library books. I’m also not going to criticize the library for making this change. What good comes from that?

Print may be Making a Comeback

Hm. I’ve long preferred print over digital versions of books. For several years e-books were rapidly gaining market share. That trend may be over for now. In both the US and UK e-book sales have fallen nearly 20% year over year. That’s significant.

The reasoning for this may simply be that people don’t want to pay for e-books. Those prices are still ridiculous, if you ask me.

But the outlier of this whole thing is China. They’re reading more e-books than ever before, mostly on smartphones. Perhaps China is a few years behind the greater trend. Or perhaps they just want their e-books. Either way, long live print! 😂

How Many More Books Will You Read Before You Die?

I’ve actually been wanting to write a post about this since seeing the original article written about a month ago. But I told myself that I’d only write it when I had time to sit down and focus rather than just typing something up on my phone. Today is that day.

Before I get into any of the details here I want to state my reservations about the whole thing. Some might say this is scientific. Others might say the original author quantified the question. But I believe both statements to be false. Information was taken from the Social Security Life Expectancy Calculator and combined with reading data from the Pew Research Center.The author essentially took two averages and plugged those numbers into a graph. There’s nothing wrong with that, but let’s be honest about how accurate the numbers really are before even getting into the numbers.

First, you should know who is falling into which group of reader. Average = 12 books a year. Voracious = 50 books a year. Super = 80 books a year. The author used those numbers to “calculate” how many more books we’ll read based on how much we read and our life expectancy. I’m a 25-year-old male who falls somewhere between being an average and voracious reader. According to the data I’ll read between 684 and 2850 more books during the course of my lifetime. That’s quite the range for something that claims to utilize data. But that’s what it says.

How about you? Two questions here. First, how many books does the data say you’ll read before that funny thing called death? And how many do YOU actually think you’ll read? I’ll say I think I’ll be able to read exactly 3429 more books over the rest of my life. The best part is I keep track of all that information. My tally starts today.