Have you ever walked into a bookstore, saw something, and thought, “They sell THAT here?”.I have, though after actually working in one for a year I’m not as impressed with these types of things. But now Barnes and Noble is really trying to change the game.
I’m sure during your college days either recently or long ago you at some point found your way into your university bookstore. I did, though I only bought my books from mine my first semester and then turned to rentals (which you should too!). The bookstore at my school mostly reminded me of CVS. Lots of snacks. Notebooks. School supplies. University apparel. Just basic stuff. And then overpriced textbooks.
But the company behind most college bookstores is adding a new twist. Makeup. LOTS of makeup. I mean, I’ve walked into a Sephora once. It was madness. Imagine a mini Sephora type section of your college bookstore. Imagine all the teens and twenty-somethings in there. To me beauty is what you want it to be. If it’s wearing makeup, then great. If it’s not, then great. But I just read a little bit about sales numbers for makeup in the last year. Yikes. That’s a lot of money. Can’t blame BN for trying to stay relevant on college campuses.
Next up we’ll offer haircuts right next to the fruit snacks
Makeup in college bookstores? What do you think?