Is the Battle Between Print and Digital Officially Over?

As you may or may not know, the battle between print and ebooks may be over. And the winner is print.

Pew Research Center just released the results of their survey taken earlier this year that puts the market share of ebooks even lower than the generally accepted 30%. It’s in the twenties. And it’s not rising.

Print also isn’t rising, but the world of publishing would be perfectly fine with print making up anywhere from 65%-75% of the market. Publishers might even be ecstatic. A few years ago it looked as though the Kindle and ebooks would send print books to their ultimate demise. But that looks about as likely as me becoming president.

What do you think of the results of this survey? It’s not something that surprises me one bit.

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