As you may or may not know, the battle between print and ebooks may be over. And the winner is print.
Pew Research Center just released the results of their survey taken earlier this year that puts the market share of ebooks even lower than the generally accepted 30%. It’s in the twenties. And it’s not rising.
Print also isn’t rising, but the world of publishing would be perfectly fine with print making up anywhere from 65%-75% of the market. Publishers might even be ecstatic. A few years ago it looked as though the Kindle and ebooks would send print books to their ultimate demise. But that looks about as likely as me becoming president.
What do you think of the results of this survey? It’s not something that surprises me one bit.
Yep. You read that right. Pew Research Center just recently released a report that says as much. Want to know what I think about it? Here’s my entire response….HA!
If you play around on WordPress or just the internet in general you’re likely to come across dozens of articles (blog posts) that start with something like “People just aren’t reading anymore.” or “Do people even read books anymore?” or “Books are dead.” I know you know what I’m talking about. But these are all just opinions of individuals who have no idea what they’re talking about. They think that because they don’t read and probably their friends and family don’t read that that means every other person in America also doesn’t read. Like…huh?
I’ve read way too many articles about books and publishing and all that stuff to know better. But what does this mean? What does it mean that millennials are reading more than older Americans? For one, if your mom or dad reads more than you then you have a problem. Second, ALL of you people writing about how no one reads anymore and blah blah blah can shut up. That’s what. And if you’re one of those people who has been thinking that, then you should probably go find yourself a book.
Let’s all give a nice ovation to the millennials out there who made this report possible by reading their Potter collections every year. *stands and waits for others to join in*
*sits back down awkwardly*
I’d like to know what you think of this finding. What do you think of millennials reading more than older Americans?
And oh by the way, this report is strictly talking books. I know some of you had it in your head that they must have counted reading on social media or some other absurdity. So again, HA!
You can read about the report here.