Coloring books for adults.
I’ve read plenty about these over the last few weeks and I still have no idea why this is happening. The two that are selling like crazy are Secret Garden and Enchanted Forest. Both of which are illustrated by Johanna Basford.
I just read an article about these books that said because of eReaders people no longer try to hide what they’re reading, so they’re more comfortable just buying whatever they feel like buying. And also that coloring is relaxing and the person gets to just chill out.
But really, is reading such a complex task that it doesn’t meet that same criteria? Sure there are plenty of titles that really make you think about everything going on, but it’s not like every book one reads is overly difficult to comprehend. So I am not buying into this whole mellowing out/eReader argument. But I have nothing better to offer. What I can say is that I won’t be buying any coloring books any time soon.
Tell me why you think this is happening. These books are outselling all other books at the moment.
On this day in 2014 I published Series or Standalone: How do you decide?.