Recently I read a post about the easiest way that you can support one of your favorite authors, but I won’t link to it because the blogger didn’t reply to my comment. Seriously.
Anyway, her entire post was about going into your favorite bookstore, finding the book/author you’d like to help support, and turning their book to face the aisle with its cover out rather than just its spine. She made it sound like this was a huge deal and could help out authors in a significant way. But I disagree.
Let’s say you do this and someone comes along and buys the book. Let’s even assume that they enjoy the book. And then later buy more books by this particular author. We’ll say the author has five more books currently available. So this other person buys a grand total of six books by this author. Whoop. The author makes a grand total of…not much from the sales. You could really stretch this scenario to say that this new reader is going to climb to the top of a mountain and scream that everyone should read this author, or that they’ll tweet about it, or find a way to interview them on their blog. But let’s be real. A typical person in a bookstore simply does not have the ability to drive sales without a significant platform, which most people do not have.
Sure it’s nice of you to turn that book by your favorite author out toward the aisle, but the impact is likely no greater than if you’d have just tweeted that you liked it.
Have you ever gone into your bookstore specifically to do this? I haven’t, mostly because I don’t go into bookstores.