Hey look, Amazon Didn’t Take Over the Publishing World

Just yesterday it was confirmed that the dispute between Amazon and Hachette over e-book pricing has been resolved. Of course. I mean, all that crap about this author or that author calling out Amazon over their practices and signing letters to Jeff Bezos did absolutely nothing for the actual deal. What made the two sides come to a deal is the fact that this was never going to go on during the holiday season. Period. And if you think otherwise, you’re an idiot.

Amazon just recently inked a deal with fellow Big Five publisher Simon and Schuster. Which should have caused you to ask yourself two questions. How come they can come to a deal with Amazon and Hachette can’t? And then also, the terms of this agreement can’t be too much different from what Amazon was offering Hachette, right? Unfortunately the terms of the agreements have not been released. But Amazon made it a point in both cases to state that the publisher has a financial incentive to lower e-book prices. I would not be surprised if the deals are exactly the same or very similar.

So now everyone can stop acting like they hate Amazon when you know behind your computer screen or smartphone you love them. Why? Cheaper books. And if you buy dozens a year there really is no reason to pay full price elsewhere. Unless you just like wasting money. Then go right ahead.

Celebrity Book Deals

Photo Credit: Expats Post

We all know that it is nearly impossible to get your foot in the door of the publishing industry, right? Yet I’m sure you see all these celebrities getting book deals left and right. Let me tell you what I think about this.

First off, I can definitely understand why a publisher would offer a book deal to a well-known celebrity…money. At least that’s what I’d hope is motivating them. They think that a book “written” by a well-known celebrity is a sure fire bestseller and money maker. As I’m writing this I’m not going to check to see if this actually rings true because it may just make me angry.

But let me name off a few celebrities who have recently gotten book deals or have actually released a book. Kendall and Kylie Jenner. Shaq. Alex Morgan. Derek Jeter. Did you know Simon and Schuster gave Jeter his own imprint? Yes. These are just the ones off the top of my head. Before I continue, let me just say that I’m not here saying that any of these celebrities are incapable of helping during the creative process, I’m just pointing out that major publishers are giving book deals to people who aren’t actually writing the books.

How does that saying about the publishing industry go? Something like the super writers make it possible for publishers to take chances on lesser known authors. Something like that? But it appears that the super writers are making it possible for publishers to take chances on celebrity authors. And let’s face it, some of the time the publishers will be right and they’ll have an instant bestseller on their hands, but not always.

So while you’re working away on that final draft of your book or trying to perfect your query letter, just know that the publishers you wish to be published by have allowed some celebrity to skip the entire process just because of their name.

NOTE: I’m about 99% sure that Alex Morgan actually writes her books, props to her!

But how do you feel about celebrities getting major book deals without ever writing a single word on a page?

Traditional vs. Self-Publishing: And the winner is…

One of the major questions new authors face upon completing their manuscript is trying to decide whether traditional or self-publishing is a better fit for them and their work. Some authors will never self-publish because of their own beliefs about the self-publishing industry while others will try to go the traditional route and then self-publish after countless rejection letters from agents and/or editors. But is it even worth it? Are there enough advantages to self-publishing to justify taking that course? Let’s see.

Self-Publishing

The self-publishing industry has taken the book market by storm in recent years. There are seemingly companies popping up everyday that guarantee this or that for your newly released title. Mostly these are just to get you to take a look at their site where you’ll be bombarded with their so-called ‘success’ stories. You’ll read about one author who has sold enough books to quit their day job. Then another who became a NYT bestseller within their first couple of years of self-publishing. By this time you’re starting to get more and more interested and you’ve now begun looking into the packages and services offered by this particular company. Because in your head your book is just as good as any out there so if someone else can become a self-published bestselling author then so can you, right? Wrong.

Before continuing on further I would like to ask a question of you. How many self-published authors do you know by name?

It’s a simple enough question. So think about it. I’ll answer first…two. Kinda. Cause the two that I know are Hugh Howey and E.L. James. Both of these authors started out in self-publishing and experienced such success that traditional publishers came knocking at their doors. But they’re the exception. There are likely thousands of other struggling self-published authors for each of the major successful ones. For the record, I could probably name 50-100 traditionally published authors just off the top of my head.

But back to the point of this post. There are plenty of advantages to self-publishing. The author is finally able to say “I wrote a book.” The author has far more creative control when it comes to the manuscript and cover than he/she would if it was being done by a traditional publisher. The author will likely have a book available from the world’s largest bookstore Amazon.com. The quality of the books printed by self-publishers today is often no different than the quality of traditional publishers. Remember, I’m talking about the physical book and not the story itself.

Traditional Publishing

If this were a David vs. Goliath sort of post then the traditional publishing industry would be Goliath, accompanied by a vicious dog. The big five traditional publishers of Simon and Schuster, Penguin Random House, Macmillan, Hachette, and HarperCollins maintain a stranglehold on the publishing industry that can’t be overstated. But in reality it’s not much more different from the top few companies in any industry. I’m thinking Wal Mart, Safeway, Kroger, and Costco in grocery or ABC, NBC, CBS, and FOX when it comes to broadcasting major sporting events.

Before going further let me define what it means to go the ‘traditional’ publishing route. The author queries an agent. The agent reads through and decides to represent the manuscript and pitches the story to editors and contacts that he or she may have at a traditional publisher. Eventually the story gets picked up, or it doesn’t.

The traditional publishing industry is loaded with gatekeepers to keep the lesser writers out of the industry, because it all comes down to the publisher making money from selling the books it publishes, right? It’s hard to make money not selling books or by publishing books by just okay writers. It’s a business and their business model has worked largely unchanged for a long time. I read recently that only about 2% of all authors are able to successfully go the traditional publishing route. 2%! If you ever wonder why there are so many self-publishers and self-published authors out there today then take a look at that number right there as partly responsible.

But let’s not forget that traditional publishers take all the risk when it comes to publishing. All of it.

My Take

This is coming from someone who self-published his first book through CreateSpace. It’s simple. Traditional publishing continues to rule the publishing world, and it’s not even close. Sure there are a few authors who have managed to gain critical acclaim and sell thousands upon thousands of books through self-publishing, but the more persistent trend is that the author will sell a few hundred copies of their book and then fall by the wayside. It’s just how it is.

So when you finish that manuscript you’ve been working on and you go through and rewrite and rewrite some more and then come to this particular question, I would suggest sending out a few queries to some agents before self-publishing. But that’s just me.

Print vs. E-Book: Which side are you on?

One of the wonderful things about technology is that it causes us to ask questions that we had never previously thought of. The print vs. e-book question had never once been asked prior to the 2000s. But it’s a question that every bibliophile has struggled with at some point in recent years. I know I have. Before I discuss which side of the stick I happen to fall on, let’s delve into the battle a little bit first.

Print

The printing of books hasn’t changed all that much since the advent of the printing press. The process has become easier and cheaper as technology advanced. No matter the price a particular publisher sets for the print edition of a book, the actual cost to print is essentially the same for all publishers. It isn’t as though one publisher has the printing technology of 2005 and another of 1900. Printing is printing and although the price of books is constantly changing, printing is still printing. For instance, I know exactly how much it costs to print my book.

Also, a print book is a physical object. You can hold it and dog ear your pages and highlight and then put it right back on your shelf to read again in the future once you’re finished reading. That means something to many readers.

In just a few short years print books, and thus publishers, have taken a hit from the e-book market. There of course was a time very recently in which all books were printed. Now only about 70% of book sales fall into this category. Think of owning your own business and losing nearly a third of your business before you even have time to react to what’s happening. This is exactly what happened in the last decade to the publishing industry. If you keep up with publishing like I do then you know that for the longest time there were the Big 6 publishers that maintained a stranglehold on the book world. Hachette, Macmillan, Penguin, HarperCollins, Simon and Schuster, and Random House. Well, as you likely already know, in 2013 Penguin and Random House completed a merger that combined two of the world’s largest publishers. This was done out of necessity, for both publishers, due in part to Amazon’s major role in the the book market.

But let’s not get too far ahead of ourselves because I haven’t read anything recently about any more major mergers happening soon.

E-Book

The little guy who has turned the publishing world on its head. The advantages of e-books are numerous and can’t be denied. A digital version of a book is cheaper than a printed version. There’s no paper or ink or printing or anything but a file to be downloaded. A single e-reader or tablet can hold thousands of books without ever needing to give any away to make more room on the shelf. Reading on a device is often more suitable to the eyes than reading straight from paper. (Just think of reading something on your phone in your room at midnight versus reading off of paper) Lastly, everything you can think to do in a printed book like take notes or highlight or save your page can now be done on just about every e-reader or tablet that allows you to read e-books. Let’s face it, a huge percentage of the American population has access to a device on which e-books can be read. I mean, who doesn’t have a PC, Mac, Kindle, iPad, iPhone, Nook, Kobo, Galaxy Note, or Galaxy S? We all do, which means we all have access to the cheaper version of the exact same books available at your local bookstore or online.

Where do I Fall?

After examining printed books versus e-books the conclusion may be clear to some, if not most people. And it is for me. I’m willing to pay whatever the difference is between the digital and printed formats. Why? Because a printed book is a physical object that I can forever admire on my shelf. I can’t admire a file on a smartphone or tablet. I personally have more than 160 printed books and less than 20 on my Kindle. NOTE: I did not buy my Kindle, it was given to me as a gift.

I’m Team Printed Books, what about you? Tell me in the comments!

By the way, this is on my left forearm. I HAVE to be all for printed books.