I know this isn’t news to most of you. Cause you’re a blogger. And a writer/author, whatever you want to call yourself. And your book isn’t selling as well as you’d hoped. And the thing about this is that it is not only self-published authors who face this problem. You always see posts about author platforms on social media to help sell books or even get a publishing deal, but let’s take a step back.
Author platforms are great. But are authors selling more books because they follow 50k people on Twitter and have 45k followers? I think not. Are authors selling more books because they have 25k followers on their blog? Perhaps. But how many authors have that kind of following on WordPress or Blogger? I know A LOT of bloggers. If I’m just looking at book/writer blogs that I know of, I’m only thinking of a handful who even have a larger following than I do. And I’m just barely over 2,000.
Of course, a blog and Twitter aren’t the only social media sites out there for authors to use. Facebook is still used by a number of my favorite authors. And then of course YouTube. But just about every social media site is difficult to find an audience, especially for authors. I’m certain that my blog could grow exponentially faster if I wanted to write about news or pop culture or music or movies, but I don’t. I write about books. I write about writing.
Blogs seem like the obvious choice for authors to start their platforms, but selling books is difficult for everyone who doesn’t have a household name. Which is like 99 percent of us.
PS: If you’re going to point out one or two or ten bloggers you know who are selling a lot of books, then that’s nice. Except for the fact that there are literally thousands of others out there who aren’t. Cause blogs just don’t sell books like one might expect.
I have the perfect question for this post. If I were to release a book today, how many of you would seriously consider buying it? I’ll even do my first ever poll to make it easier.