We’ve all used Amazon. Some of us more than others. I imagine most of us are aware of the site’s option to buy with 1 click, right? I never use it, but I know it’s there. Now Amazon is allowing third party sellers to bid for the buy with 1 click option. Which isn’t new at all. Amazon has allowed this for other products but had excluded books. No longer.
What this means is that a third party could potentially be the first option to buy on the product page rather than the copy of the book Amazon purchased from the publisher.
My problem with this whole thing isn’t with Amazon. It’s with book publishers thinking they’re so much better than every other business. I’ve bought so many different products on Amazon when the first option is a third party seller and there was an option to buy from Amazon too. Publishers publish books to make money. THE END. Let’s not be fooled by their crying over not being the first option on Amazon.
How come publishers aren’t attacking Half Price Books? Their books are being sold by the hundreds of thousands or maybe even millions, and they aren’t seeing a dime from those sales. But Amazon is the bad guy. Like always.